Entrepreneurial Training for Students through the Wirausaha Merdeka Program

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The Academic and Student Affairs Division of Universitas Negeri Yogyakarta (UNY) held the Demoday Wirausaha Merdeka Batch 3 on October 29–30, 2024, at the Sports and Health Sciences Faculty (FIKK) Sports Hall. The event gathered 400 students in 80 business groups who showcased their entrepreneurial ventures.

Participants underwent preparatory stages, including a Pre-Immersion program focused on basic entrepreneurship training and an Immersion phase involving hands-on business development, ensuring their readiness to promote and market their products.

The event aimed to introduce student-developed products to the public, provide real-world entrepreneurial experience, and gather consumer feedback for future business improvements.

Dr. Yudan Hermawan, M.Pd., Head of Wirausaha Merdeka UNY, emphasized the event’s significance in helping students present their innovations, build networks with investors and mentors, and refine their products based on consumer input.

The showcased products included a wide range of food items such as rice bowls, dim sum, coffee, brownies, lumpia, sushi, and coconut ice. Additionally, accessories like necklaces, earrings, and bracelets were available, alongside services such as elementary tutoring in English, Mathematics, and Music.

Author
Khairani Faizah
Editor
Taufik Fahrudin
Translator
LW