Kanoman Village, Panjatan, Kulonprogo is one of the batik-producing villages. In this village, there is a batik business, 'Makmur Lestari', owned by Murjiyo, which produces three types of batik: printed batik, written batik, and combination batik. Murjiyo's batik is characterized by its classic wayang-style motif. UNY students consisting of Fathia Nur Adibah, Risqi Septiawan, Dhiva Raudatul Zanna, Elvaretta Dinky Auliannisa Zahra, Athya Zahra Sabrina, Dhea Wahyu Oktavia, Nanda Amalia Qhoirunisa, Kezia Refalina Enjang Rahaya and Diaz Fadilla Anggita Puspitasari wanted to help the marketing of Makmur Lestari Batik which had been using conventional promotion.

"Digitalization of marketing or digital marketing is a marketing strategy that aims to optimize the promotion of products or services using technology such as mobile phones or laptops and online platforms," said Fathia Nur Adibaha, Tuesday (23/5) in Kanoman. Digitalization...