UNY supports the strengthening of financial literacy through the exhibition of innovative financial literacy products


Financial literacy is not just about numbers and equations. It is about building trust and financial security. By understanding how money works, managing personal finances, and making the right investment decisions, a person will have the necessary life skills. To socialize financial education and empower individuals to take control of their financial future, Generasi Cerdas Keuangan (GCK), together with the Indonesian Muslim Scholars Association (ICMI) and Diajeng Yogyakarta recently organized an exhibition of innovative financial literacy products.

Generasi Cerdas Keuangan (GCK) is a dynamic community consisting of students from UNY and various regions in Indonesia committed to socializing financial literacy among individuals of all ages. The community, founded by Faculty of Economic and Business UNY lecturer Dr. Ratna Candra Sari, S.E., M.Si., CA, CFP. and supported by OJK, understands that a lack of financial education can lead to various financial difficulties, including debt, poor financial decisions, and limited opportunities to accumulate wealth.

Financial literacy is not a one-size-fits-all concept. People have diverse financial goals, needs, and skill levels. "To cater to this diversity, GCK features a variety of educational media to help individuals at every stage of their financial development," said Ratna Candra Sari. This idea is supported by designing educational media in augmented reality-based books, virtual reality applications, and AR and VR-based mobile applications tailored to different age groups and skill levels. The educational media on display is the product of research conducted by Ratna Candra Sari and other UNY lecturer teams.(Author: Astri Mardanik, Editor: Dedy, Tj.Lak)

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